Bakingwith love

We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.

That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.

How we bake with love

Sustainable products
Quality ingredients
Sustainability overview

Inspiration, baking tips and facts about bread

We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.

Find recipes

Tips for home bakers
About bread and baking
Bread & well-being

Our values

One sentence summarizes our values – we bake with love. Every time we make an important decision, we ask ourselves: Is this baking with love? This gives us guidance in our major decisions. Our values can be broken down into three areas:

COMMITMENT

We are successful through our commitment, our willingness to develop and our focus on opportunities. Together we make things happen and we work towards our common goals. We care about each other, our consumers, customers and the world around us.

COURAGE

We have baked bread since 1878 and we continue to learn from both successes and mistakes. It requires that we stand up for our business, our values and have the courage to challenge both ourselves and each other. We act and make decisions regardless of the situation.

RESPONSIBILITY

We take responsibility for our actions and make decisions with a long-term perspective. We look at the whole picture, collaborate and feel ownership for us as a company to achieve success. Being respecful but challenging characterizes our way of working.

Baking with love is the foundation of everything we do